category:
Branding
services:
Marketing, Design
team:
Art Direction & Graphic Design: Megi Sidamonidze
Web Developers: Nika Gurashvili & Koka Chakvetadze
ABOUT THE BRAND
For centuries, invasions and destruction erased the vineyards of Meskheti, silencing one of Georgia’s oldest winemaking region. Born in this ancient land, the brand brings Meskhetian wine back to life through grape varieties once believed to be lost forever.
STORY BEHIND THE VISUAL IDENTITY
The visual identity reflects the history and character of the Natenadze wine brand.
It draws inspiration from rare Meskhetian vine varieties – Kharistvala (Bull’s Eye) and Chitistvala (Bird’s Eye).
This story is brought to life in the brand’s visual language through the logo and illustrations, which feature a mythical creature combining the strength and horns of a bull with the head and wings of a bird.
