category:
Branding
services:
Marketing, Design
team:
Naming & Brand Strategy: Ani Lomidze
Art Direction & Graphic Design: Megi
Web Developers: Nika Gurashvili & Koka Chakvetadze
BRAND IDENTITY CONCEPT
“Lale” is a Racha-based wine brand inspired by family heritage and the authentic spirit of the region.
The name comes from a beloved folk song from Racha, dedicated to the harvest season.
Its soft, melodic sound reflects the warmth and nostalgia that surround vineyard care and the winemaking process.
Its soft, melodic sound reflects the warmth and nostalgia that surround vineyard care and the winemaking process.
At the heart of the brand’s visual identity is a tree – a place where, by tradition, family and guests gathered to taste freshly made wine in its shade. Over time, this spot became a symbol of warmth, harmony and unity.
