category:
Branding
services:
Marketing, Design
team:
Naming & Brand Strategy: Ani Lomidze
Art Direction & Graphic Design: Megi
Web Developers: Nika Gurashvili & Koka Chakvetadze
ABOUT THE PROJECT
This special-edition wine label was created exclusively for the “Natenadze Wines” brand and celebrates a limited release crafted from Tamaris Vazi, an ancient Meskhetian grape variety that traces its origins to the era of Queen Tamar, the Golden Age of Georgia.
The label design pays tribute to Queen Tamar herself, featuring her profile dressed in traditional royal garments and a richly detailed crown set with precious gems. At the heart of the crown is
a gem-studded cross, inspired by the iconic and well-known Cross of King Tamar,
symbolizing faith and power.
a gem-studded cross, inspired by the iconic and well-known Cross of King Tamar,
symbolizing faith and power.
